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Biography

Matt Shadbolt is currently Head of Core Product Experiences for NBC News Group, where he leads all aspects of the audience, revenue and value growth for web, mobile app and emerging products across the NBC News, MSNBC, CNBC, Today Show, E! Entertainment and Telemundo digital brands. His passion is to build happy, productive, innovative teams that solve user problems, create beautiful products and drive audience and revenue growth. His role is to ensure that NBC News’ product teams are shaping, scoping, and strategically working on the most impactful items to grow the NBC News Group business, while coaching, developing and creating the necessary time and space for his teams to do their best work. Matt is deeply passionate about the development of people, how to build an organization all can be proud of, and the application of positive organizational scholarship towards connecting our journalism mission with the opportunity for his teams to thrive.

Prior to his current role, Matt significantly grew CNBC’s affiliate, video and subscription products, leading all core and direct to consumer multi-brand product experiences and strategy, and ensuring delivery on the needs and aspirations of NBC News' business and investing audiences. He led teams who continue to collaborate closely with editorial, marketing, business development, on-air broadcast, and other cross-functional colleagues to deliver on NBC News’ customer and business outcomes.

His cross-functional teams owned product development for CNBC.com, CNBC mobile apps (iOS & Android), OTT platforms (AppleTV, FireTV, Roku, Samsung, Google Home & Alexa), and a large suite of newsletters. They also owned product responsibilities for CNBC’s brands MakeIt, Grow (in partnership with Acorns), and Select. He oversaw new product discovery, user research and development, emerging commercial initiatives, cross-brand affiliate revenue objectives, and the overall health and growth of the digital business.

Prior to his tenure at CNBC, Matt was the Chief Product and Marketing Officer at Inman News, the real estate industry’s largest trade news organization, where he was responsible for product, engineering, design, marketing, analytics and overall strategic direction of Inman’s news output. Partnering closely with the newsroom, Matt developed a new suite of storytelling and article-based formats, including a complete technical re-write of Inman’s cross-platform backend and editorial workflow, resulting in exponential growth in Inman’s subscriber base, as well as large gains in Inman’s annual conferences attendance.

Matt spent 4 years at The New York Times, where he was the general manager and product lead for the Real Estate section, where he more than tripled audience, and grew annual advertising revenue by over $2 million. There he was focused on growing audience, building search products, and developing new revenue streams across multiple products, including desktop, mobile, print, social, video and emergent product platforms such as Virtual Reality. Matt defined the overall category’s strategy, and worked closely with the newsroom, sales, design, engineering (across 4 distributed teams), project management, analytics and marketing.

Before joining The Times, Matt was the Director of Interactive Product and Marketing for The Corcoran Group for 8 years, building New York’s largest real estate brokerage’s online presence and significantly expanding the organization’s search, social, video, web, mobile and advertising initiatives. Before moving to America, Matt ran the on-air and digital graphics team at QVC for over 5 years.

Originally from the U.K., Matt lives in Denville, NJ with his wife, their twelve year old daughter, their 3 cats and their beloved Golden Retriever. He enjoys video games, sushi, collecting vinyl records, Mini Coopers, Star Wars, cheering the Cleveland Browns, and hearing his daughter laugh.

Resume

NBC News Group
Head of Core Product Experiences, NBC News Group Digital
January 2023 - Present | 30 Rockefeller Plaza, New York & Englewood Cliffs, New Jersey

I currently lead all core cross-platform news product experiences for NBC News Digital, across 6 brands: NBC News, MSNBC, CNBC, The Today Show, E! Entertainment and Telemundo.

I run a team of 8 product managers, and their cross-functional teams, who own product development for all news digital brand experiences across web, mobile apps and streaming platforms. Our work reaches millions of users every day, and we collaborate closely with editorial, marketing, business development, and other colleagues to deliver on our customer and business outcomes.

My role is to ensure that we are shaping, scoping, and strategically working on the most impactful items to grow our business, while coaching, developing and creating the necessary time and space for our teams to do their best work. I'm passionate about the development of our people, how to build an organization we can be proud of, and the application of positive organizational scholarship towards connecting our journalism mission with the opportunity for our teams to thrive.

CNBC
Head of Product
June 2021 - December 2022 | Englewood Cliffs, New Jersey

I led all core and direct to consumer multi-brand product experiences and strategy for CNBC, delivering on the needs and aspirations of NBC News' business and investing audiences. My teams and I collaborated closely with editorial, marketing, business development, on-air broadcast, and other cross-functional colleagues to deliver on our customer and business outcomes.

My product managers and their cross-functional teams owned product development for CNBC.com, CNBC mobile apps (iOS & Android), OTT platforms (AppleTV, FireTV, Roku, Samsung, Google Home & Alexa), newsletters, and our subscription flagship products, CNBC Pro and The Investing Club with Jim Cramer. We also owned product responsibilities for CNBC’s brands MakeIt, Grow (in partnership with Acorns), and Select. We drove new product discovery, user research and development, emerging commercial initiatives, cross-brand affiliate revenue objectives, and the overall health and growth of the digital business.

Senior Director of Product Management
March 2020 - June 2021 | Englewood Cliffs, New Jersey

As Senior Director of Product, I was responsible for 6 product teams, and manage a team of 5 product managers:

  • Web (Growth, Engagement & Monetization)

  • Mobile Apps (iOS & Android)

  • Emerging Platforms (Apple TV, FireTV, Roku, Alexa, Google Home)

As I previously did as Head of Web Products, I managed all aspects of budget, hiring, prioritization, goal setting and digital strategic alignment across the organization. I collaboratively defined, shaped and set the product direction for CNBC’s digital revenue, audience growth, technical health, user experience, team welfare and process management initiatives for all of CNBC’s digital products.

My teams during this period were primarily focused on building CNBC’s digital audience, subscription products, and affiliate revenue streams.


Head of Web Products
May 2019 - March 2019 | Englewood Cliffs, New Jersey

As Head of Web Products, I was responsible for the strategic revenue and audience growth, technical health, user experience, team welfare and process management initiatives for CNBC’s web products. I managed all aspects of budget, hiring, prioritization, goal setting and strategic alignment. Reaching over 100 million monthly users, our team’s mission is to help customers get informed when and where they need it, so they can act on their financial goals. I lead four product teams focused on:

  • Growth (Acquisition, AMP, SEO, Audience Scaling, Newsletters)

  • Engagement (Habituation, Retention, Homepage & Article Experience)

  • Monetization (Revenue Initiatives, Video Inventory, Advertising Partnerships, PrimeTime)

  • Special Projects (Affiliate Revenue, New Business Models, Alternative Revenue Streams)

In addition to building CNBC.com, our team’s portfolio also owns MakeIt, Grow from Acorns, The Warren Buffett Archive and Deal or No Deal.

Inman News
Chief Product & Marketing Officer
September 2017 – February 2019 | Remote

Inman News is the real estate industry's largest trade news organization. As Chief Product and Marketing Officer, I lead a large team of designers, developers, events and subscription marketers, social specialists and analysts. I was responsible for all aspects of Inman's subscriber, journalism and event attendance experience, and focused on driving strong subscriber acquisition, retention and engagement in parallel with promoting large-scale conference attendance over 6 annual events. I defined the overall annual strategy, executed against quarterly OKRs, and set the product and marketing roadmaps.

Working closely with the editorial and sales teams, I have driven significant increases and improvements in the subscriber offering and adoption, churn reduction, large process and product improvements in event creative, on-site experience and ticket sales, as well as established robust audience development process, traffic growth, and built new forms of storytelling, both for Inman’s core journalism and branded content offerings.

Achievements:

  • Developed new suite of storytelling and article-based formats including photo essays, video collections, data journalism and visualization, mapping formats, community integrations, archival collections and live coverage timeline experiences, in parallel with technical and audience development efforts around SEO, discovery and distribution.

  • Complete technical re-write of Inman’s cross-platform backend and workflow, including significant reductions in technical debt, data consolidation, cost reduction through third party vendor auditing and removal, as well as workflow optimizations through CMS improvements and transition to formalized Agile sprint workflow and Atlassian suite (JIRA and Confluence)

  • Grew the registration effort for Inman’s events by building new creative systems and executing on large-scale promotion, video, email, web, content marketing, mobile, livestream, printed collateral and onsite production across 6 Inman events

  • Built new subscriber bundle products around opinion, video and thematic editorial coverage, in addition to reframing subscriber marketing to focus on helpfulness and user needs, reducing churn and solidifying acquisition efforts

  • Developed and built new branded content opportunities with sponsored sections for real estate coaching and luxury real estate

“Matthew is the kind of manager and leader you consider a career change in order to work with. He has experience and passion in a whole range of areas — news, product, design, marketing, events — and those experiences show through in how he leads and empowers his teams. He knows enough about any given area of work to give meaningful, specific direction and feedback, but cares deeply about opening space for as many voices as possible. He speaks often about building towards happy, effective teams and follows through in his actions, placing himself between sticky situations or distractions and his folks who are heads down in the work. This all results in a team atmosphere that is collaborative and inclusive. It's rare to find someone who makes both the way you do the work and the outcomes something to be proud of, but Matthew's definitely one of them.”
Michael Case
Project Manager at Inman Group

”From the moment that Matthew joined the Inman team, his energy, passion, and love for the product was seen and heard by all. He lives by his motto to be super helpful, always looking to help and give a hand in any project. He had the uncanny ability to motivate and encourage without forcing. Besides his ability to deliver a world class product, he has a world class emotional intelligence that makes him a truly great leader. It was an honor to work with him day by day. He puts the customer and his team first. Any organization is lucky to have such a world class leader on their team. If you ever have a chance to work with him, I would do it in a heartbeat.”
Sander Zaydman
Director, Email + Marketing Automation at Inman News

The New York Times
Director of Real Estate Products
January 2014 – September 2017 | Manhattan, New York

In the 4 years I was general manager of the Real Estate section at The New York Times, audience more than tripled, and annual advertising revenue grew by over $2M. I was focused on growing audience, building search products and developing new revenue streams across multiple products, including desktop, mobile, print, social, video and emergent product platforms such as Virtual Reality. I defined the overall annual strategy, executed against quarterly OKRs, and set the product and marketing roadmaps.

I worked closely with the newsroom, sales, design, engineering (across 4 distributed teams in Finland, Romania, India and NYC), project management, analytics, marketing and product groups, and established effective audience development and product management processes for the newsroom’s digital transformation. Over time my role also expanded to include subscriber bundle growth, new ventures and achievement-based retention initiatives alongside NYT Cooking, NYT Crosswords, and NYT Smarter Living as part of the NYT Beta team.

Achievements:

  • Tripled real estate section audience and grew advertising revenue by over $2 million (our team received The New York Times Publisher’s Award for operational excellence)

  • Redesigned and rebuilt the cross-platform suite of search and article products across desktop, mobile web and iOS, supported by innovative print, display and video house ad campaigns

  • Developed effective audience development strategies for the newsroom in partnership with the analytics, editorial, design, social and search teams, and greatly improved the digital fitness of the editorial desks

  • Partnered closely with the sales team to develop a new suite of branded content opportunities, a new section of commercially-focused content, more effective opportunities for articles, and new collateral focused on solving advertiser needs

  • Launched a redesigned editorial section including new columns, new online experience, new print design and accompanying advertising campaign

  • Created the first achievement-based subscriber benefit for Smarter Living with Programs

  • Developed best-in-class product process management for working with distributed development teams, and established strong precedents for how The New York Times builds products, removes technical debt, and optimizes strategic growth

“Matthew is a rare breath of fresh air in a real estate space for his high level expertise in technological and innovative strategies. I started as a competitive admirer of his when he was at the Corcoran Group. You knew when his former firm came out with something that was his brain child because it usually was heralded by several media outlets and talked about for weeks or months within the industry and featured at most all real estate and marketing/technology conferences. That was why he has always been on my short list of "must sees" when I attend those conferences as a speaker or member of the audience. He is engaging and brutally honest. He spoke on topics as if he had a crystal ball or a DeLorean hidden somewhere to be able to know the business trends for the months and years to come. His trailblazing work on building an enormous social footprint for the Corcoran Group was astounding. His accomplishments on foursquare was a case study in how to make that social medium work for you. His apps, content strategy and more were top notch. I have had the pleasure since Matthew has moved on to the NY Times to work closer with him and it has been a great learning experience as well as refreshing to be able to share ideas and thoughts with him more freely. His advance knowledge of digital marketing, mobile, social, branding, teaching, public speaking, and shear salesmanship makes him an incredibly valuable asset in real estate and in most any industry. There is a reason why the largest media company in the world wanted him, he is different and in today's day different translates into revenue and a competitive advantage for your firm.”
Matthew J. Leone
Chief Marketing Officer at Terra Holdings - Brown Harris Stevens | Halstead

The Corcoran Group
Director Of Interactive Product & Marketing
March 2006 – January 2014 | Manhattan, New York

The Corcoran Group is Manhattan’s largest luxury real estate brokerage, covering New York, The Hamptons and Palm Beach. During my 8 years there, I oversaw all digital strategy, audience growth, user experience, internal and external product development, marketing initiatives and online brand development for Corcoran, and sister brands Corcoran Sunshine and Citi Habitats.

This included the tactical value-build and growth of corcoran.com, the build of several mobile apps across different brands, creating a best-in-class social brand presence across 10+ platforms, as well as the establishment of key initiatives around mobile, video and search. I created over 40 different advertising partner programs, including establishing strategic relationships with Google, Facebook, Zillow, The New York Times and The Wall Street Journal, where I not only managed budget, but also regular performance optimization and innovation.

Achievements:

  • Redesign and launch of corcoran.com, including responsive mobile experience, innovative marketing campaign, video advertising, social integration and location-based content

  • Creation of best-in-class social presence across Facebook, Twitter, YouTube, Instagram, Foursquare, Tumblr and many more. Awarded Inman News Innovator of the Year for my work with Foursquare.

  • Built a new digital advertising program across 40+ different media partners, allowing agents to target their activities to the most meaningful audience

  • Designed, built, launched and marketed multiple mobile apps, including Corcoran for iPhone, iPad and Android, and Citi Habitats for iPhone

  • Developed substantial in-house video capabilities, creating innovative apartment tours, neighborhood profiles, and multi-lingual agent guides

“Matthew thinks better than most people. He not only sees trends and ideas, but understands them at a deep level. Matthew also has a talent for sharing these insights in written and spoken form in a manner that imparts his wisdom into the minds of the readers and/or audience. He is diligent and thorough in every action he takes. His intelligence is experienced in the most refreshing way due to his humble and fun personality. As a thought leader in the real estate and new media fields, it's obvious that he will excel at everything he chooses to be a part of. I'm honored to work with Matthew and happy to call him a friend.”
Brad Nix
COO/Owner at Path & Post Real Estate

“Matthew is unique among interactive directors in his industry. He has an understanding of branding that goes well beyond the superficial. He has a grasp of technology not just in terms of feature/benefit but in terms of how actual human beings behave while using technology. He is a leader that inspires his small team to achieve case-study levels of achievement, inspires his industry to reconsider their approach, and knows how to work within a larger organizational framework to push for growth in emerging technologies. Any organization would be strengthened by having someone with his deep talents, measurable results, and leadership capabilities - regardless of industry. His work and thinking are a treasure.”

Gahlord Dewald
Founder, Thoughtfaucet

”What Matthew Shadbolt has done for The Corcoran Group regarding their online brand is nothing short of spectacular. More importantly, what he has done for the real estate industry at large, his willingness to share and engage with 1,000's who want his advice, is inspiring. In a digital era where many are confused and falling behind, Matthew is razor sharp and leading the way. I envy his IQ and appreciate his perspective daily.”

Chris Smith
Sales and Marketing Expert, USA Today Bestselling Author of The Conversion Code, Keynote Speaker

Music Choice
Creative Director
January 2004 – March 2006 | Manhattan, New York

As the Creative Director for Music Choice, I built and scaled a creative services team from 2 to 12, relocated the team from Philadelphia to New York, and implemented a network-wide cross-platform redesign of all services for 45 music channels across television, video-on-demand, web, mobile, live events and print.

I oversaw workflow and process for the design, video, audio, copywriting and production teams, as well as serving as an active designer for strategic business development and revenue initiatives. I also worked closely with the engineering team to develop new interactive products, optimize and streamline existing offerings, and work within established guidelines across numerous different cable providers.

Achievements:

  • Redesigned 45 different music channels across television, video-on-demand, web, mobile, live events and print

  • Built, relocated and scaled a new creative services team of 12 designers, audio engineers, producers, editors and copywriters in support of emergent on-demand music video services

  • Developed numerous interactive prototypes for mobile, broadband, web and interactive television entertainment and eCommerce applications

“It is with pleasure that I say I was part of Matthews team at Music Choice. His knowledge of typography and design was an integral part of all of the Music Choice creative. His ability to strategically approach any project and work it through to completion was a talent only eclipsed by his design skills. I highly recommend Matthew to any company and I look forward to working along side him again.”
Thomas Maloney
Design Manager & Animator at Music Choice

"Matthew has a strong sense of brand identity and a keen eye for design. He brings a passion for his work and will convey a clear vision to any group. Matthew has a great ability to allocate the necessary resources to get a job done from the ground up in an efficient manner. He does what it takes to get a job done and will bring that enthusiasm to any project he works on.”
Molly Paul
Video Editor, Music Choice

QVC (USA)
Graphics Manager
January 2002 – January 2004 | Philadelphia, Pennsylvania

In January 2002 I transferred from being Senior Interactive Designer at QVC in London, to On-Air Graphics Manager for QVC in Philadelphia. There I was responsible for all graphic design production for QVC’s live broadcast and pre-produced elements, and managed a team of 10 designers, ensuring optimized workflow, fiscal responsibility through resource and infrastructure planning, and adherence to overall corporate branding identity guidelines.

I served as an active designer in the day-to-day workflow, and worked closely with the on-air sales merchandising team to identify where graphics support could illuminate hard-to-explain or invisible features of a product, and optimize on-air sales merchandizing effort.

In addition, I worked closely with both the interactive and creative marketing teams to bring an unprecedented level of consistency across QVC’s television, print and digital platforms.

Achievements:

  • Created the first truly cross-functional design team at QVC, spanning not just television, print and digital, but also internationally across QVC US, QVC UK, QVC Germany and QVC Japan.

  • Worked closely with the on-air merchandising teams to identify and generate graphics support to help customers understand how products worked, illuminate hidden features, and drive up sales volume through optimizing air-time.

  • Created dozens of proprietary on-air graphics packages in support of individual shows and all-day special events.

  • Created the first set of full animated QVC idents.

  • Overhauled on-air typography identity packages, established a robust color palette and style guide, and worked closely with the business development team in identifying and supporting new merchandising opportunities.

”Matt has a great basket of skills including creative vision, leadership and people savvy. I very much enjoyed working with Matt because he always brought new ideas to the table and, just as important, knew how to execute those ideas. He managed his team with strong direction while allowing room for their creative juices to flow. He makes a team better through his strong collaboration skills. A strong contributor and team player, I would recommend Matt without hesitation.”
Martin Bispels
Vice President of Sales & Business Development, QVC

QVC (UK)
Senior Interactive Designer
October 1998 – January 2002 | London, United Kingdom

My first job out of college, I started at QVC in London as a part-time freelancer, and left 4 years later as the Senior Interactive Designer, having scaled the creative team to 8 designers, and grown the digital business to 50% of QVC’s total revenue.

I ran the day-to-day operations and production for QVCUK.com, helping to scale, measure and innovate on the eCommerce business, and worked closely with the sales merchandising team to implement specific promotions, make products web-ready, and oversaw the creative, technical and analytics aspects of the site’s growth.

I also designed the first ever television impulse purchasing system, QVC Active, which allows viewers to order the product they’re watching directly with their remote. This scaled into a full network identity rebrand, wrapping the existing live broadcast around the new method of immediate purchase.

Achievements:

  • Redesigned and launched overall on-air network identity and cross-platform branding elements across print, digital, interactive television and live broadcast

  • Designed and launched the first interactive television impulse purchasing platform, QVC Active, and pioneered ‘Red Button’ user experience

  • Designed and managed QVCUK.com, scaled a creative team from 2 to 12, and created hundreds of product promotions in collaboration with the sales merchandising team

  • Created strong cross-functional process and workflow between QVC UK and QVC USA, including implementing analytics around digital performance


“Matt's part in the development of QVC in the digital media age cannot be overstated. He was a leading force in the development of the company's activities on the web and brought a studied and educated eye to the design of QVC's groundbreaking interactive TV services. This work, with the cross branding work between web and TV channel, set the standard for the future and was a huge contribution.”
Richard Burrell
Director of Engineering & Operations, QVC

”Through Matthew's exceptional standard of creativity and design, his passion to create a compelling and relevant selling experience, and his deadline-oriented disposition he was a key contributer to the success of QVCUK.com and QVC Interactive. He always rose to new challenges and helped pioneer a new media shopping experience.”
Lynne Bilenkey
eCommerce Merchandising Manager, QVC

Certifications
Certified Scrum Product Owner (October 2016, Scrum Alliance)
Certified Scrum Product Owner® professionals have been taught the Scrum terminology, practices, and principles that enable them to fulfill the role of Product Owner on a Scrum team. CSPOs are typically the individuals who are closest to the "business side" of the project.

Awards
New York Times Publisher's Award (August 2015, The New York Times)

The New York Times Publisher's Awards honor great work and recognize our most distinguished journalism, our most outstanding editorial commentary and the best examples of the innovation and initiative that drive our business performance throughout The New York Times, NYTimes.com and the International New York Times. The Real Estate team has been recognized for its significant audience development and cross-functional collaboration efforts, tripling cross-platform page views in under 6 months. These winners – as teams or individuals – exemplify the extraordinary work that The New York Times does day in and day out. The scope of accomplishment illustrates our relentless commitment to journalistic excellence, our innovative thinking and our agility in a shifting business marketplace.

Swanepoel Power 200: Most influential Social Media Person In The Real Estate Industry (January 2014)
The SP200 is the most comprehensive analysis ever published of the most powerful key decision makers, trailblazers, influencers, company chieftains, thought leaders, and innovators.

Inman 100: Most Influential Real Estate Leader - Marketing, Social Media & Blogging (December 2013)

The Inman 100 report, an annual list of the Most Influential Real Estate Leaders, recognizes those who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress -- their voices and actions can move the industry toward change. They include the industry's brain trust, power brokers and deal makers, and those outside the industry who impact the business of buying and selling homes. Hypersocial Matthew Shadbolt is the director of interactive product and marketing at New York City-based brokerage The Corcoran Group. He's helped Corcoran become one of the most prominent real estate brands in the world of social media, with sizable Facebook, Twitter, YouTube and Foursquare followings. In 2012, Shadbolt helped Corcoran revamp and update its website into a social media-infused, interactive home search tool. He's also become a prominent voice in real estate via guest articles in real estate publications and as one of three hosts of the real estate-focused podcast Trialogues.

Inman News Social Media Innovator of the Year (2011)

Education
The University of Pennsylvania (2021-2025)
Philadelphia, Pennsylvania
Bachelors Degree in Applied Positive Psychology & Ancient Classical Studies

School of Visual Arts (2004 – 2005)
Manhattan, New York
Continuing Education Program: Advertising & Brand Strategy

Jan van Eyck Akademie (1996 – 1998)
Maastricht, The Netherlands
Masters / Postgraduate Laureate: Interactive Design

Kingston University (1993 – 1996)
London, England
BA (Hons) First Class: Critical Fine Art Practice (Art History & Photography)

Mentorships

2020-2021: Junior Achievement of Northern California
Junior Achievement NorCal Mentors bring our work readiness, financial literacy, and entrepreneurship curricula to life. By guiding students and sharing their personal and professional experience, mentors foster the connection between what students are learning in school and what they will need to succeed in work and life. JA NorCal mentors inspire and prepare students to succeed in a global economy, while also helping them to dream big and activate the power within themselves.