The Corcoran Group: Advertising Campaigns
I only personally worked on the Corcoran campaigns for Corcoran’s iPhone and Corcoran.com relaunch, but these campaigns document the brand, positioning, and creative expression of Corcoran’s value proposition to users between 2007 and 2014. The challenge on the digital side was to translate these large-scale print and outdoor campaigns to the web, and capture the spirit and expression of the brand in a way that would make sense to a digital audience. I edited and created the behind the scenes ‘making of’ videos, which were lots of fun to produce, and would often air for the first time during Corcoran’s Annual Awards Ceremonies.
I’d already left Corcoran for The New York Times, but in 2014 Corcoran’s Live Who You Are campaign worked with Annie Liebovitz on a stunning series of color photos.
Live Who You Are, Series One
Live Who You Are, Series Two
Live Who You Are, Series Three
Corcoran App for iPhone
Corcoran.com Relaunch
“Matthew thinks better than most people. He not only sees trends and ideas, but understands them at a deep level. Matthew also has a talent for sharing these insights in written and spoken form in a manner that imparts his wisdom into the minds of the readers and/or audience. He is diligent and thorough in every action he takes. His intelligence is experienced in the most refreshing way due to his humble and fun personality. As a thought leader in the real estate and new media fields, it's obvious that he will excel at everything he chooses to be a part of. I'm honored to work with Matthew and happy to call him a friend.”
Brad Nix
COO/Owner at Path & Post Real Estate
“Matthew is unique among interactive directors in his industry. He has an understanding of branding that goes well beyond the superficial. He has a grasp of technology not just in terms of feature/benefit but in terms of how actual human beings behave while using technology. He is a leader that inspires his small team to achieve case-study levels of achievement, inspires his industry to reconsider their approach, and knows how to work within a larger organizational framework to push for growth in emerging technologies. Any organization would be strengthened by having someone with his deep talents, measurable results, and leadership capabilities - regardless of industry. His work and thinking are a treasure.”
Gahlord Dewald
Founder, Thoughtfaucet
”What Matthew Shadbolt has done for The Corcoran Group regarding their online brand is nothing short of spectacular. More importantly, what he has done for the real estate industry at large, his willingness to share and engage with 1,000's who want his advice, is inspiring. In a digital era where many are confused and falling behind, Matthew is razor sharp and leading the way. I envy his IQ and appreciate his perspective daily.”
Chris Smith
Sales and Marketing Expert, USA Today Bestselling Author of The Conversion Code, Keynote Speaker
