The Corcoran Group: Corcoran.com Redesign
The redesign of corcoran.com was predicated on the idea of providing insight and guidance as a competitive brokerage differentiator in an increasingly commoditized climate for listings information. By leveraging the unique knowledge of Corcoran’s agent community, we blended listing information with the agents’ local insight of what it truly felt like to live in that neighborhood. This allows users to not only understand the specifications of the home, but also what it feels like to go beyond the four walls. We then took those localized neighborhood tips, and contextually placed them in the right place, for the right person, at the right time across multiple platforms beyond the website.
Regional Homepages
Listing Detail Pages
The site’s design was optimized around listings pages becoming entry points into the site, rather than the prevailing view at the time of prioritizing the homepage. This led to a large increase in search traffic and recirculation between listings, as users arrived from search, social, email or portals, and subsequently moved between related listings. This approach naturally also prioritized large format photography, video, maps, and the truly unique local insights only available from agents.
Search Results Pages
Agent Search
Neighborhood Search
Advice & Relocation
To support the launch, we created a short promotional explainer video, which was augmented by our innovative use of Google’s True View advertising platform, generating over 1 million views within the first month of launch. The campaign was also supported by some beautiful print and display advertising campaigns, featuring the work of Swedish illustrator Kari Moden.
Corcoran.com Relaunch Advertising Campaign
Press Mentions
Making Web Sites Completely Addictive, Michelle Higgins | New York Times, January 31 2013
Corcoran launches redesigned website, Zachary Kussin | The Real Deal, November 14, 2012
“Matthew thinks better than most people. He not only sees trends and ideas, but understands them at a deep level. Matthew also has a talent for sharing these insights in written and spoken form in a manner that imparts his wisdom into the minds of the readers and/or audience. He is diligent and thorough in every action he takes. His intelligence is experienced in the most refreshing way due to his humble and fun personality. As a thought leader in the real estate and new media fields, it's obvious that he will excel at everything he chooses to be a part of. I'm honored to work with Matthew and happy to call him a friend.”
Brad Nix
COO/Owner at Path & Post Real Estate
“Matthew is unique among interactive directors in his industry. He has an understanding of branding that goes well beyond the superficial. He has a grasp of technology not just in terms of feature/benefit but in terms of how actual human beings behave while using technology. He is a leader that inspires his small team to achieve case-study levels of achievement, inspires his industry to reconsider their approach, and knows how to work within a larger organizational framework to push for growth in emerging technologies. Any organization would be strengthened by having someone with his deep talents, measurable results, and leadership capabilities - regardless of industry. His work and thinking are a treasure.”
Gahlord Dewald
Founder, Thoughtfaucet
”What Matthew Shadbolt has done for The Corcoran Group regarding their online brand is nothing short of spectacular. More importantly, what he has done for the real estate industry at large, his willingness to share and engage with 1,000's who want his advice, is inspiring. In a digital era where many are confused and falling behind, Matthew is razor sharp and leading the way. I envy his IQ and appreciate his perspective daily.”
Chris Smith
Sales and Marketing Expert, USA Today Bestselling Author of The Conversion Code, Keynote Speaker
