The Corcoran Group: Neighborhood Photography
In support of Corcoran’s efforts, primarily in Foursquare, to own neighborhood expertise across New York, our team created hundreds of images to be associated with localized tips and expertise from Corcoran’s agents. These surfaced inside of check-ins, in social posts, and were recycled back into corcoran.com on neighborhood resource pages. They became an invaluable creative tool for adding visual explainers to neighborhood guidance, plus were a ton of fun to build out. Below are a few examples across several neighborhoods of how we built these out over time.
Brooklyn Bridge
Upper East Side
Central Park
Union Square
The Meatpacking District
888 7th Avenue
Upper West Side
Financial District
The High Line
New York Rangers vs. Toronto Maple Leafs, Madison Square Garden
Southampton
Baltimore, Maryland
230 Fifth Avenue
Midtown Manhattan (Holidays)
Grand Central
“Matthew thinks better than most people. He not only sees trends and ideas, but understands them at a deep level. Matthew also has a talent for sharing these insights in written and spoken form in a manner that imparts his wisdom into the minds of the readers and/or audience. He is diligent and thorough in every action he takes. His intelligence is experienced in the most refreshing way due to his humble and fun personality. As a thought leader in the real estate and new media fields, it's obvious that he will excel at everything he chooses to be a part of. I'm honored to work with Matthew and happy to call him a friend.”
Brad Nix
COO/Owner at Path & Post Real Estate
“Matthew is unique among interactive directors in his industry. He has an understanding of branding that goes well beyond the superficial. He has a grasp of technology not just in terms of feature/benefit but in terms of how actual human beings behave while using technology. He is a leader that inspires his small team to achieve case-study levels of achievement, inspires his industry to reconsider their approach, and knows how to work within a larger organizational framework to push for growth in emerging technologies. Any organization would be strengthened by having someone with his deep talents, measurable results, and leadership capabilities - regardless of industry. His work and thinking are a treasure.”
Gahlord Dewald
Founder, Thoughtfaucet
”What Matthew Shadbolt has done for The Corcoran Group regarding their online brand is nothing short of spectacular. More importantly, what he has done for the real estate industry at large, his willingness to share and engage with 1,000's who want his advice, is inspiring. In a digital era where many are confused and falling behind, Matthew is razor sharp and leading the way. I envy his IQ and appreciate his perspective daily.”
Chris Smith
Sales and Marketing Expert, USA Today Bestselling Author of The Conversion Code, Keynote Speaker
