The Corcoran Group: Mobile Apps
During my time at The Corcoran Group, I built a series of mobile apps for iPhone, iPad and Android across numerous Corcoran properties. Often a first for the brokerage community, our mobile apps became tightly integrated with Corcoran’s popular social media presence, and were successful in driving a significant number of qualified leads via email and phone calls directly to agents. We surfaced contextually relevant videos and neighborhood tips from our agents, as well as an innovative content partnership with Curbed, Racked and Eater for localized news based on which apartment you were looking at. While the iPhone apps were search and location-centric, our iPad app was more recreational in nature, serving up one spectacular Corcoran property, every day at 10am. We later built a large Tumblr product around the ‘10am Special’ and began to syndicate that one daily property to numerous social sites as an added benefit to sellers listing with Corcoran.
Also included here are a series of traffic and download-driving initiatives we created with Zillow, The New York Post, The Wall Street Journal, The New York Times and Curbed.
The Corcoran Group for iPhone
The Corcoran App for iPhone, Advertising Campaign
The Corcoran Group for iPad
The Corcoran Group for Android
Citi Habitats for iPhone
Mobile Marketing & Advertising Projects
“Matthew thinks better than most people. He not only sees trends and ideas, but understands them at a deep level. Matthew also has a talent for sharing these insights in written and spoken form in a manner that imparts his wisdom into the minds of the readers and/or audience. He is diligent and thorough in every action he takes. His intelligence is experienced in the most refreshing way due to his humble and fun personality. As a thought leader in the real estate and new media fields, it's obvious that he will excel at everything he chooses to be a part of. I'm honored to work with Matthew and happy to call him a friend.”
Brad Nix
COO/Owner at Path & Post Real Estate
“Matthew is unique among interactive directors in his industry. He has an understanding of branding that goes well beyond the superficial. He has a grasp of technology not just in terms of feature/benefit but in terms of how actual human beings behave while using technology. He is a leader that inspires his small team to achieve case-study levels of achievement, inspires his industry to reconsider their approach, and knows how to work within a larger organizational framework to push for growth in emerging technologies. Any organization would be strengthened by having someone with his deep talents, measurable results, and leadership capabilities - regardless of industry. His work and thinking are a treasure.”
Gahlord Dewald
Founder, Thoughtfaucet
”What Matthew Shadbolt has done for The Corcoran Group regarding their online brand is nothing short of spectacular. More importantly, what he has done for the real estate industry at large, his willingness to share and engage with 1,000's who want his advice, is inspiring. In a digital era where many are confused and falling behind, Matthew is razor sharp and leading the way. I envy his IQ and appreciate his perspective daily.”
Chris Smith
Sales and Marketing Expert, USA Today Bestselling Author of The Conversion Code, Keynote Speaker
